Toyota Fortuner Sees Significant Price Increase, Now 277% More Expensive than Its Initial Launch

The Toyota Fortuner SUV has witnessed a massive 277% price hike since its original launch in India back in 2009. The range-topping Fortuner GR-S variant now costs Rs. 51.44 lakhs, up from Rs. 18.54 lakhs in 2009.

When first introduced, Toyota aimed to sell 2,000 Fortuner units annually at its then starting price of Rs. 18.45 lakhs. The SUV swiftly became an aspirational icon with unmatched popularity.

Toyota Fortuner Gets Costlier, Now 277% More Expensive than Original Launch Price

Successive price hikes, rising input costs, taxes and lack of direct rivals like the discontinued Ford Endeavour have fueled the Fortuner’s price growth. The special Legender and GR-S variants carry even higher premiums.

On-road prices of the flagship Fortuner GR-S 4×4 exceed Rs. 60 lakhs today, making it a very exclusive proposition.

Under the hood, the Fortuner offers a choice of 2.7L petrol and 2.8L diesel engines mated to manual and automatic transmissions. 4×4 variants get rugged off-roading capabilities.

While the exponential 277% price increase over 14 years is eye-watering, the Fortuner’s aspirational appeal and loyalty remain undiminished. However, its current elite pricing may limit accessibility for many buyers going forward.

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  • Norman

    Meet Norman, your go-to source for the latest working car prices and news. With a deep-seated love for automobiles and a keen eye for industry trends, Norman is your connection to the dynamic world of cars. Armed with a degree in Automotive Journalism, Norman delivers accurate and engaging information to empower readers in their automotive pursuits. From classic roadsters to cutting-edge electric vehicles, Norman deciphers the intricate details, making them accessible to both enthusiasts and newcomers. Beyond the keyboard, you'll find Norman under the hood of his own car, embarking on road trips, and exploring auto shows. Join him in navigating the ever-changing roads of the automotive landscape.

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