Tata Motors has entered the league of car manufacturers expanding its offerings. The Indian company recently unveiled plans for four new electric SUVs: the Nexon EV, Harrier EV, Punch EV, and Curb SUV Coupe. N. Chandrasekaran, Chairman of Tata Motors, hinted at introducing a robust SUV akin to the Jeep. This suggests the arrival of a fresh lifestyle SUV segment, possibly rivaling the Mahindra Thar and Maruti Suzuki Jimny.
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During Tata Motors’ 78th annual general meeting, N. Chandrasekaran engaged with shareholders, indicating the company’s assessment of diverse segments, including the Jeep-like sturdy SUV category. He shared that Tata Motors is exploring various possibilities, with a focus on launching a fitting product in the appropriate segment and space, one with its unique character rather than a derivative.
As per reports, Tata Motors is set to debut a new crossover coupe named “Curb” in 2024, introducing a novel mid-size SUV segment. Further into the timeline, by 2025, Tata aims to reintroduce the iconic Sierra lifestyle SUV, possibly featuring off-road capabilities.
The demand for affordable lifestyle SUVs is evident, as showcased by Mahindra’s success with over 100,000 Thar units sold since its 2020 launch. Impressively, Tata has received 68,000+ bookings for the new Thar, resulting in a waiting period exceeding a year. In a parallel endeavor, Maruti Suzuki’s Jimny, featuring robust 4×4 capabilities, has already amassed 50,000+ bookings for the compact SUV.
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Tata Motors has previously ventured into lifestyle SUVs boasting 4×4 capabilities, such as the Safari and Sierra. Moreover, the company presented the Harrier EV with 4-wheel drive capabilities at the 2023 Auto Expo. Furthermore, Tata enjoys access to the capabilities of Land Rover, expanding its potential offerings.
